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  • Business
  • 22 Nov 2022

Securra’s Secret master plan to make humanity healthier

Over the last few decades, healthcare has had its own share of innovation, experiments and several watershed moments trying to upend the existing paradigm. The last 24 months or so, health-tech has witnessed a huge influx of capital and a tearaway advancement in technology and real-world applications. Post pandemic – health tech funding has increased tremendously, and it makes the unicorns from the bygone ‘Ecommerce Everywhere’ decade seem rather judicious (if there was ever a silver lining from the deadly COVID 19). Health-tech doesn’t seem like a winner take all market, but it is hard to predict which path the eventual market leader will adopt, primarily because the aha moment of unlocking and stacking up of streaming data as is yet to fully materialize in healthcare.

Let me take a shot at predicting how healthcare 3.0 i.e. predictive healthcare would look like in the future.

As is evident, the fundamental tectonic shift, which has happened in other major industries – media and entertainment, commerce, SAAS products has somehow not happened in healthcare. There are two primary reasons for this

1) We are still working with a relatively small set of the overall data that we need; conventional healthcare data sets constitute only 15-20% of the healthcare relevant data of a patient over a lifetime.

2) We haven’t really cracked the ideal combination of the business model and product positioning that would keep acquiring theses data sets which would truly decentralize health care delivery. Not to mention that trial and error in healthcare is a costly affair.

The water shed moment in the Teladoc and Livongo merger has signaled to the world that the need of the hour is to move towards personalization of both care pathways as well as the delivery of such services.

However, in my humble opinion the current landscape isn’t really primed to truly decentralize the health care delivery – it’s merely shifting from a conventional hospital setting to a virtual care center (albeit a large and fairly competent one). We have seen this in so many other major industries – democratization of services, especially enabling those who create, leads to explosive adoption and successful personalization of such services.

As is evident, the fundamental tectonic shift, which has happened in other major industries – media and entertainment, commerce, SAAS products has somehow not happened in healthcare. There are two primary reasons for this

1) We are still working with a relatively small set of the overall data that we need; conventional healthcare data sets constitute only 15-20% of the healthcare relevant data of a patient over a lifetime.

2) We haven’t really cracked the ideal combination of the business model and product positioning that would keep acquiring theses data sets which would truly decentralize health care delivery. Not to mention that trial and error in healthcare is a costly affair.

The water shed moment in the Teladoc and Livongo merger has signaled to the world that the need of the hour is to move towards personalization of both care pathways as well as the delivery of such services.

However, in my humble opinion the current landscape isn’t really primed to truly decentralize the health care delivery – it’s merely shifting from a conventional hospital setting to a virtual care center (albeit a large and fairly competent one). We have seen this in so many other major industries – democratization of services, especially enabling those who create, leads to explosive adoption and successful personalization of such services.

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